A very peculiar flora and fauna developed in mining sites. Awareness about the local biodiversity as well as knowledge about this special landscape which offers a unique habitat for various species is not very well developed amongst the population. The project Social Nature - The whitethroat goes viral wants to fill this gap.
Based on the life of the whitethroat, pupil use (personalized) storytelling, by means of their research as well as with the aid of 360° videos, a drone flight, a profil etc. to create informative and entertaining social media content (for a blog and a Facebookchannel) with which gaps of knowledge can be reduced for different target groups. Local 9th and 10th grade students generate posts that will always be from the whitethroat’s perspective.
With the bird as testimonial and social media storytelling the interest and sympathy of a large part of the population are evoked through personalized stakeholder addressing. Furthermore, the consideration of the ecological value of extraction sites is built and even strengthened.
Thanks to the support of refugees, enduring nest containers are built in collaboration with the students. These containers assist the birds in building their nests.

„Die Störung wird eher gesehen als der Artenreichtum“

Der Lärm des Tagebaus stört Tiere. Wirklich? Der Biologe Oliver Fox widerspricht.

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22May

"The disturbance of animals is rather seen than the diversity of species"

The noise of the open-cast mine disturbs animals. Really? Biologist Oliver Fox disagrees.

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22May

Projektwebsite und YouTube-Channel veröffentlicht

Teilnehmer des Projekts SOCIAL NATURE launchen erste Onlinekanäle.

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08May

Project website and YouTube channel launched

Participants of the project SOCIAL NATURE put online their first channels.

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08May

Wissen über soziale Medien wird immer wichtiger

Schulklasse wird für den täglichen Umgang mit sozialen Medien und das Projekt SOCIAL NATURE geschult.

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01May

Knowledge about social media becomes more and more important

School class is trained in daily interaction with social media and for the SOCIAL NATURE project.

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01May

Здравствуйте! Dan reist nach Russland

Projektleiterin stellt Dan dem wissenschaftlichen Fachpublikum in Sankt Petersburg vor

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24Apr

Здравствуйте! Dan travels to Russia

Project manager introduces Dan to the scientific community in St. Petersburg

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24Apr

Schüler lernen Abbaustätte vor der eigenen Haustür kennen

Über 30 Teilnehmer des Projekts SOCIAL NATURE besichtigen Heidelberger Sand und Kies. Bei noch winterlichen Temperaturen konnten die Schüler des Freien Gymnasiums Penig dank der Mitarbeiter von Heidelberger Sand und Kies eine Abbaustätte besichtigen und viele neue Eindrücke sammeln. Die Projektleiterin berichtet im Video.

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09Apr

Pupils get to know quarry located in their area

More than 30 participants of the SOCIAL NATURE project visit Heidelberger Sand und Kies. Thanks to the employees of Heidelberger Sand und Kies, the students of the Freies Gymnasium Penig had the chance to visit a quarry and gain many fresh impressions in wintry temperatures. The project manager reports about the excursion in the video.

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09Apr

Frohe Ostern!

Im Namen von Dan, der Dorngrasmücke: Frohe Ostern an alle Teilnehmer sowie das Team des Quarry Life Awards und die Mitarbeiter von HeidelbergCement überall auf der Welt.

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31Mar

Happy Easter!

In the name of Dan the whitethroat: Happy Easter to all participants and the team of the Quarry Life Awards and the employees of HeidelbergCement all over the world.

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31Mar

„ROHSTOFFE IM ALLTAG - UND IN DER ZUKUNFT?“

Vortrag für die Schüler des Gymnasiums Penig

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29Mar

“RAW MATERIALS IN DAILY LIFE - AND IN THE FUTURE?”

Lecture held for the pupils of Penig Gymnasium

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29Mar

Großes Interesse an sozialen Medien

Quarry Life Award Projekt verfolgt den richtigen Ansatz

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19Feb

Big interest in social media

Quarry Life Award project is pursuing the right approach

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19Feb

Das ist Dan, die Dorngrasmücke

Schüler lernen "Dan" und das Projekt SOZIALE NATUR kennen

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16Feb

That's Dan, the whitethroat

Students get to know “Dan” and the project SOCIAL NATURE

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16Feb

"Soziale was?" SOZIALE NATUR

Das Projekt: SOZIALE NATURE – Die Dorngrasmücke geht viral

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13Feb

"Social what?" SOCIAL NATURE

The Project: SOCIAL NATURE - the whitethroat goes viral

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13Feb